Since, there are numerous benefits that can’t be covered in one article; we have divided this article into multiple segments.
In the last issue of the Event Avenue newsletter, the first segment of ‘The Many Uses of an Online Registration Solution’ series focused on the most important and relevant reasons for adding an online registration solution to your event website i.e. 24 x 7 registration facilities, instant registration closure and automatic registration confirmation. In the second segment of this series, we will discuss the ‘money’ factor i.e. the different ways an online registration solution reduces costs, frees up your event budget for other essentials and improves your profitability.
Reduce Marketing Spend
Marketing using the traditional media is expensive – you have to pay the advertising agency, printer, newspapers, magazines and billboard management companies. With events like concerts that appeal to the general public, you cannot eliminate traditional mass media advertising. However, for specialized events like medical conferences, you can reduce the wastage on traditional media spend by using specialized industry specific media. Also, you can launch an online campaign – direct mailers to doctors and banners on websites such as the ‘All India Doctors Association’ and so on. Online marketing has two other advantages. The first, you can target a niche audience more cost effectively. Secondly, in the online space, lead generation is driven by a search process. When your proposition appeals the prospect, you can convert visitors into delegates easily by adding an instant registration and payment link to your event website and/or your registration page on your mailer or banner. By being able to accept registrations and accept payments instantly on your websites, you ensure that customers are not lost due to conversion problems like procrastination, lack of a convenient method of making payments, indecision etc. USA company registration
Reduce Labor, Reduce Costs
Before any conventionally managed event, you have to a hire extra staff to handle the registration calls, the faxes, and the walk-ins. You also need to hire or allocate staff to enter the delegate’s registration information in a single database. By opting to launch your event online,you eliminate the need for extra staff. The entire registration process now happens directly online. The delegate registers directly online at his own convenience and the information is directly stored in a secure database that is accessible by you from any PC with an internet connection. Moreover, since the delegate enters his own information, it reduces the chance of data entry errors.